Jason Armishaw

Sex & Intimacy Coach for Women in Midlife

A sex life that feels like your own.

Not the one you used to have. Not the one you think you should want. The one that fits who you are now.

I work 1:1 with women in their 40s and 50s who want to understand what they want sexually, explore what actually works for them, and build from there.

Book a 15-minute Coaching Fit Call →

Prefer to start more quietly? Email me.

12 weeks · 1:1 · Online · Working with women globally

What do you actually want now?

Midlife can change your relationship with sex.

Desire can shift. Arousal can feel different. What used to work may stop working. Or you may realise the sex life you've been having was never really built around what you wanted in the first place.

You may have spent years living a sexual script you never consciously chose.

So the question isn't necessarily how to get back to how you were.

That raises a different question:

What do I actually want now?

Maybe that's more pleasure, more curiosity, better sex, a different relationship with desire, or simply a clearer sense of what works for you.

You don't need to know the answer before we start.

If you have a partner, they can be involved when it makes sense, but the focus stays on you.

And you don't need a partner to do this work.

The starting point is the same: getting clearer on what you want, what works for you, and what this part of your life could look like now.

It starts with you.

What the 12 weeks involve

Twelve weeks. 1:1. Online.

The programme is built around two halves that continually feed each other.

Understanding Experience

Understanding is where we make sense of what's happening.

  • Your desire and arousal.
  • Patterns around intimacy.
  • What you've learned about pleasure.
  • The beliefs and shame you may carry around sex.
  • What turns you on, what gets in the way, and what feels right for you now.

Experience is where you take that understanding into your body and life through solo practice and exploration.

There are things about your pleasure you can't discover through thinking alone.

Every experience gives you something to learn from.

Understanding shapes experience. Experience deepens understanding.

And over time, you develop a clearer sense of your erotic self.

What you share in coaching is confidential, with the usual legal and safety exceptions. The work is online, with no erotic touch; I don't diagnose or treat, and I refer out when something needs medical or mental-health care.

About Jason

Jason Armishaw, somatic sex and intimacy coach

I'm Jason Armishaw, a somatic sex and intimacy coach based in Auckland, New Zealand, working online with women internationally.

My role isn't to be the authority on your pleasure. I bring curiosity, an outside perspective, and body-based ways to explore. I don't decide what you should want or tell you what pleasure is supposed to look like. You remain the authority on your body and your choices.

Training and professional standing

Jason made me feel deeply safe, held, and supported throughout our sessions. His grounded presence and confidence in his work created the space I needed to be vulnerable and move through difficult feelings. His genuine care and passion for this work shines through in every session. I wholeheartedly recommend Jason as a practitioner and look forward to continuing our work together.

— Alissa H, Vancouver, Canada

The Coaching Fit Call

If you're ready to talk, the first call is deliberately small.

Fifteen minutes, online. We talk about where you're at, what you're looking for, and whether I think I can help.

If it looks like a fit, I'll explain what happens next. If it doesn't, I'll tell you that too and, where I can, point you somewhere more appropriate.

You don't need to prepare anything or disclose anything you're not comfortable sharing. Name and email are all you need to book.

Book the 15-minute Coaching Fit Call →

Not ready for a call? Email me instead. We can start there.